With nourishing wheat complex and oat protein Nourish + Moisturise Shampoo does much more than nourish and cleanse - it bathes the driest hair with a fusion of gentle conditioners and moisturisers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life - strength, softness, and shine.

This exclusive Active Naturals formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair - replenishing moisture as it targets the weakest part of hair - fortifying the hair shaft with protein where it needs it most.

Developed with at team of experts, including a leading dermatologist and stylist, Aveeno’s Active Naturals formula harnesses the power of nature combined with advanced scientific methods, and is shown to give you the beautifully strong, healthy hair you desire and deserve. And, because it’s from Aveeno you can trust that it’s gentle on colour-treated hair.

Ingredients: Water, Ammonium Lauryl Sulfate, Dimethicone, Sodium Cumene Sulfonate, Cocamide MEA, Cetyl Alcohol, Triticum Vulgare Gluten (Wheat), Avena Sativa Peptide (Oat), Mauritia Flexuosa Fruit Oil, Acrylates Copolymer, Cocamidopropyl Betaine, Caprylyl Glycol, Fragrance, Phenoxyethanol, Glycol Distearate, Tetrasodium EDTA, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 10, Glycerin, Mica, Titanium Dioxide, May also Contain: Citric Acid, Sodium Hydroxide

Price: £10.99